If you have a minute to spare and want a low-key way to get extra amped for the Chiefs showing in the AFC Championship game, we recommend a quick scroll through the Kansas City Chiefs’ TikTok account. Beware, you might just spend more time than planned on their page. It’s a hoot.
With 2.5 million followers, the Chiefs have an audience that’s 600,000 people more than the second most-watched NFL team’s TikTok. The Dallas Cowboys, Philadelphia Eagles, and Detroit Lions tie for second with 1.9 million followers.
Here’s what the team’s social media director, Alex Merry, says in a Sportico article about NFL TikTok:
“We just try and find people who are on different sides of TikTok. We have everything covered. It’s fun to set aside 30 minutes a week to talk about just crazy, wild things, which I feel like you don’t often get the luxury to do in a business setting.”
So, we decided to take a deep dive to see what’s so special about our hometown team’s social content. What did we find? Endearing videos of players asking one another silly questions, fan interviews, behind-the-scenes banter on the field and in the locker room, players baking, singing, showing off fashion, and everything in-between.
Here are ten of our favorites:
Orlando Claude Brown Jr. asks players who their favorite teammate is:
@chiefs Orlando out here asking the TOUGH questions 😮💨 #interview #favorite
Players sneak random words into their press conference responses:
@chiefs ROUND OF APPLAUSE FOR THESE ACTING KINGS 👏👏 #secretword #sportstiktok
♬ Comedy (Funny Playful Tuba Pizzicato Clown Music) – Eliosmusic
Pack with the team for an away game:
@chiefs Give it up for our equipment staff !!! 👏👏👏 #grwm #packing #chiefskingdom
Game day outfits:
@chiefs You know the guys always have to stay fitted. #fitinspo #fashion #outfitideas
Locker Tours:
@chiefs 🚨 CHIEFS LOCKER TOURS 🚨 #tour #interview
Catching players by surprise by hiding a stuffed bobcat in their rooms:
@chiefs This was too good 😂😂 #susprise #bobcat #scareprank
A special message from Travis Kelce after snagging a spot in the AFC Championship:
@chiefs A special message from Killa Trav 🗣️🗣️🗣️ #nflplayoffs #chiefskingdom
Interviewing wild Chiefs fans:
@chiefs We brought @tabithaswatosh out to Chiefs Kingdom to ask our fans the real hard-hitting questions 😤😤
JuJu Smith-Schuster making pasta:
@chiefs Just call him Chef JuJu from here on out 👨🍳 thanks for stopping by @Peters Pasta 🍝 we always love having you! #chef #pastatiktok
Patrick Mahomes on the mic during a game:
@chiefs Petition to change the 40yd dash to have someone chase you at the end 😂😂 #micdup #nflfootball