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In 2020, ReeceNichols and Ronald McDonald House Charities (RMHC) formed the Gold Key Project, a partnership perfectly aligned with ReeceNichols’ mission of helping families find a home and RMHC’s mission of providing a home away from home for families with hospitalized children.
Four years into this partnership, there’s much to celebrate—a milestone of $1 million raised, to be exact. Each home bought or sold by Gold Key agents translates into a $100 donation covering one night’s stay for a family at RMHC. This collective effort has now provided 10,000 nights of support for families when they need it most.
“The hearts of the Gold Key agents are so huge. They, too, understand the importance of helping out families with sick kiddos,” said Tami Greenberg, CEO of RMHC-KC. “We are so grateful for this partnership; it allows us to continue to take care of families so they can completely focus on their sick child.”
The scope of the Gold Key Project has expanded rapidly since its inception—from 38 agents raising $31,000 in 2020 to yearly donations now exceeding $300,000. These funds have also enhanced RMHC’s facilities, including a new family room in Johnson County at Overland Park Regional Medical Center and significant renovations at RMHC’s Longfellow House, marking the first such updates in 15 years.
Gold Key Project by the Numbers
2020: $31,000 raised, 310 nights for families
2021: $272,900 raised, 2,729 nights for families
2022: $342,040 raised, 3,420 nights for families
2023: $300,525 raised, 3,005 nights for families
2024: $53,535 raised, 535 nights for families (and counting!)
