The perfect accoutrement to the perfect mani/pedi is picking out just the right color. But did you know that nail polish you choose is often filled with a mind-boggling array of harsh additives? Well, the team at Hoopla has created their own local brand of nail polish that’s oh-so user friendly. “We wanted nail polish that did not have toxic chemicals—one that was also long lasting and beautiful,” says co-owner Megan Thornberry. “We also wanted something that was vegan, certified by PETA as cruelty-free, and made in the U. S. So we set out to have that polish made—and we did.”
It took a while to perfect the polish through trial and error, but now Hoopla’s signature line is all the rage. “Feedback has been amazing. Typically, customers are surprised at how long-lasting our product is—despite not having any chemicals in it like most brands,” says co-owner Molly Maxwell. “It took a good year of planning and testing. Now we come out with new colors twice a year—spring and fall.”
Even better? Hoopla’s product line is green-friendly. “Because it doesn’t have the chemicals, we can recycle the bottles—which you can’t do with other bottles,” says Thornberry. “Also, most nail polish is a standard size. I have never met a person who has used an entire bottle of nail polish from start to finish. So we created a smaller size—to reduce waste. We call it pocket polish—you can carry it in your pocket. Or keep it handy for touch-ups.” “And it’s perfect for travel,” adds Maxwell.
