When It’s Time to Sell Your Rolex

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When Sicily Von Overfelt goes to her office on the Plaza, she knows her day will be spent catering to clients, old and new.  As the director of Diamond Banc in Kansas City, Overfelt talks them through the process of selling their large diamonds, designer jewelry from brands such as Harry Winston and Van Cleef & Arpels, and Rolex and Patek Phillippe watches.

“We tailor the service to what the customer needs,” she says.

Nationwide Reach, Local Expertise
Founded in 2007, Diamond Banc has evolved into a nationally renowned jewelry buyer, particularly noted for its Jewelry Equity Loan service. With several branches across the United States, one of its earliest offices was established in Kansas City under the leadership of director Sicily Von Overfelt. Diamond Banc has since expanded to multiple locations in Florida, Arizona, Georgia, and Tennessee.

Sicily Von Overfelt, the Market Director of Diamond Banc, sheds light on what her clients value most: “On any typical day, I have six to eight private consultations with individuals looking to leverage their jewelry,” she details. “Our clients want the reassurance that they are transacting with an expert buyer who fully grasps the worth of their jewelry. Our unwavering commitment to transparency plays a crucial role here. Clients value our ability to evaluate their valuables with precision, right in front of them. They trust that we will maximize the value of their jewelry, whether they decide to sell directly to us, utilize our Jewelry Equity Loan, or opt for our Seller’s Agent Service.”

Expertise in Rolex Watches
Clients seeking a trusted valuation of their Rolex watches often turn to Sicily Von Overfelt in Kansas City. Many of these clients possess significant liquid value in their Rolex collections. However, traditional banks typically do not offer loans against such assets, prompting clients to approach Diamond Banc. Here, they can leverage their Rolex watches to secure immediate funding without affecting their credit score, with funds often disbursed on the same day.

“Understanding the value of your Rolex on the secondary market involves considering various factors typical of luxury items,” explains Overfelt “Unlike many other commodities, the worth of a pre-owned Rolex isn’t tied to its original or current Manufacturer’s Suggested Retail Price (MSRP). Instead, the preowned Rolex market is primarily influenced by supply and demand dynamics.”

Maximizing The Value of Your Watch
For those looking to sell their Rolex watches, Diamond Banc offers a straightforward and equitable transaction process. Sicily Von Overfelt provides clients with two main options: they can sell their watches directly and receive an immediate payment, or they can opt for Diamond Banc’s Rolex Sellers Agent Service. This service often results in a 5-10% higher return compared to the initial direct buy offer. Over a period of 7-10 days, Diamond Banc actively markets the watch, seeking the highest bidder to maximize the client’s return.

The Rolex Sellers Agent Service is designed with the client’s best interest in mind. Sicily acts as a fiduciary, aligning herself with her clients’ goals to fetch the best possible price for their luxury watches. This partnership ensures that both Diamond Banc and the client work together effectively to find a buyer who appreciates the true value of the Rolex and is willing to pay accordingly.

Beyond Rolex Watches
In the world of jewelry, diamonds, precious metals, and watches, trust and transparency are often as valued as the items themselves. Sicily Von Overfelt of Diamond Banc in Kansas City understands the challenges clients face when seeking a reliable party to sell their jewelry assets. Diamond Banc is dedicated to demystifying the often opaque jewelry market by providing clarity and peace of mind to jewelry owners about the true worth of their items.

At Diamond Banc, the ethos is to demystify the process for clients. While they operate within the traditional sphere of jewelry, diamonds, precious metals, and watches, their methods are anything but conventional. “We are committed to transparency. We help our clients understand the true value of their items, providing them with respect, kindness, and honesty,” Sicily states. This includes showing clients live market data and following through on the offers we make.

A significant issue in the jewelry industry is the lack of clarity about the actual worth of purchased items. Many clients discover too late that their diamonds are laser-drilled, lab-created, or not certified by reputable institutions like the Gemological Institute of America (GIA). “This is why we offer to send our clients’ diamonds to the GIA for certification. Natural diamonds with a GIA certificate generally command higher values,” Sicily adds.

Diamond Banc advocates strongly on behalf of their clients, aiming to secure the highest possible payout for their jewelry. This commitment to client advocacy and providing clear, honest information has helped their business expand nationwide. The combination of exceptional client service and competitive offers ensures that clients not only feel valued but are also likely to return. “Clients trust us, and they come back because they know we provide the best value and experience,” Sicily concludes.

Diamond Banc’s service is confidential, professional, and personal. When you want to “liquify your luxury,” suggests  Overfelt, or realize substantial capital for a different investment, Diamond Banc is there.


Sicily Von Overfelt is a GIA Diamonds Graduate with over 16 years of experience in the jewelry industry and 10+ years with Diamond Banc. She began her career in retail diamond sales, where she gained extensive experience with designer brands, the intricacies of the diamond market and providing luxury client experience. Sicily is the Director of Diamond Banc in Kansas City, authenticating and purchasing pre-owned luxury designer jewelry, diamonds, and watches from the public.